Over the weekend, the Los Angeles Rams teased at their upcoming rebrand in a video shared on social media. A possible version of what the new logo might look like leaked out on Reddit and confirmed to be legitimate by Yahoo! Sports’ Charles Robinson. According to The Athletic’s Rich Hammond, the team plans to reveal their logo before the draft but will wait until after the draft to unveil new uniforms.
One of the most common critical responses to the leak is that the ram horn that is incorporated into the design sort of looks like a lightning bolt and/or a ‘C,’ which could cause a problem considering the Rams share a city, and stadium, with the Chargers. If you showed an uninformed person the logo, they may have no idea which Los Angeles team it represents.