Underwriting

Call or E-Mail for an underwriting packet today!

Ashton Ridley
Phone: 702-895-0060
Email: kunv.underwriting@unlv.edu

Underwriting is when sponsors support KUNV 91.5 Jazz & More’s unique and diversified programming with paid 30-second announcements.

Businesses reach diverse AND niche audiences, listeners are made aware of products, services and events that are of interest to them, and 91.5 Jazz & More receives the support it needs to continue its delivery of quality, cultural, educational, informational and entertainment programming.

Why underwrite with KUNV?

  • KUNV delivers the highest concentration of highly educated, affluent and influential citizens within the KUNV coverage area-reaching over 120,000+ listeners.
  • Your message will reach decision makers that regard your message as a statement of character from a company that supports public radio just like they do.
  • Your company gains credibility by associating with KUNV a broadcast service of UNLV.
  • Underwriting with KUNV is impactful.  Your message is delivered in a clutter free environment to receptive listeners.
  • When price and quality are equal, 65% of public radio listeners prefer to buy products from companies that support public radio.*
  • 72% of public radio listeners have a more positive opinion of a company when they find out it supports public radio.*
  • 95 % of listeners say they have taken direct action as a result of a public radio sponsorship.

*Source: NPR and Knowledge Networks; 2015 Halo Effect Study

Who are KUNV’s underwriters?

With more than 38 years on the air, KUNV has several hundred businesses that have supported the station through underwriting. The following list includes the types of businesses that reach potential customers or clients through KUNV:

  • Retail Businesses
  • Art Galleries / Museums
  • Banks / Other Financial Institutions
  • Hotels / Resorts
  •  Advertising Agencies
  • Law Offices / Individual Attorneys
  • Physicians/ Medical Institutions
  • Senior Care/ Assisted Living Facilities
  • Educational Institutions

Public Radio Listeners are your Best Customers

They are:

  • 187% more likely to be considered unfluential in their community-participating in three or more organizations or causes.
  • 37% more likely to dine out.
  • 34% more likley to have 7 or more doctor visits annually. ( They care about their health!)
  • 74% more likely to use an outside contractor for home improvements.
  • 140% more likely to visit Museums
  • 88&% more likely to be a business owner
  • 99% more likely to use a financial planner

If you’re looking for a smart, effective use of marketing, promotion, or public relations dollars for long-term positioning or top-of-mind awareness, give us a call. We will help you craft a message that reaches desirable demographics, heightens awareness of your products or services, and cultivates a positive image in our community through your association with 91.5 Jazz & More’s award winning and nationally recognized programming.

Call or E-Mail for an underwriting packet today!

Ashton Ridley
Phone: 702-895-0060
Email: kunv.underwriting@unlv.edu